Google Analytics is a powerful tool that helps website owners analyze their website performance, track user behavior, and make data-driven decisions to improve their website. With the help of WordPress Google Analytics plugins, it is easier to integrate Google Analytics with your website and access detailed website statistics.
Benefits of using Google Analytics plugins for WordPress
Here are some of the benefits of using Google Analytics plugins for your WordPress website:
Improved website performance
Google Analytics plugins help website owners identify website performance issues, such as slow page load times, high bounce rates, and low conversion rates. With this information, website owners can take necessary actions to improve their website’s performance and user experience.
Detailed website statistics
Google Analytics plugins provide website owners with detailed website statistics, such as traffic sources, user demographics, device usage, and user behavior. This information helps website owners make data-driven decisions to improve their website and reach their business goals.
User behavior analysis
Google Analytics plugins help website owners track user behavior on their website, such as what pages they visit, how long they stay on the website, and what actions they take. This information helps website owners understand how users interact with their website and make necessary changes to improve the user experience.
Easier tracking of goals
Google Analytics plugins help website owners set and track goals, such as sign-ups, downloads, and purchases. This information helps website owners understand how successful their website is at achieving its goals and make necessary changes to improve the website’s performance.
Top-rated Google Analytics plugins for WordPress
Here are the top-rated Google Analytics plugins for WordPress in 2023:
- MonsterInsights is a popular Google Analytics plugin for WordPress that makes it easy to set up and use Google Analytics on your website. It provides detailed website statistics, user behavior analysis, and goal-tracking features. MonsterInsights also includes many useful add-ons, such as eCommerce tracking, forms tracking, and custom dimensions.
- Analytify is another powerful Google Analytics plugin for WordPress that offers detailed website statistics, user behavior analysis, and goal tracking. One of the key features of Analytify is its real-time tracking, which provides website owners with up-to-date information on their website’s performance.
- ExactMetrics is a user-friendly Google Analytics plugin for WordPress that makes it easy to set up and use Google Analytics on your website. It offers detailed website statistics, user behavior analysis, and goal tracking. ExactMetrics also includes a number of useful features, such as custom reports and page-level analytics.
- Google Analytics Dashboard for WP is a free Google Analytics plugin for WordPress that offers basic website statistics, user behavior analysis, and goal tracking. While it may have some of the features of some of the other plugins on this list, it is a great option for those who are just starting out with Google Analytics.
- WP Statistics is another free Google Analytics plugin for WordPress that offers basic website statistics, user behavior analysis, and goal tracking. It is a lightweight plugin that does not slow down your website and is easy to set up and use.
Comparison of WordPress Google Analytics plugins
Here is a comparison chart of the top-rated Google Analytics plugins for WordPress:
| Plugin Name | Price | Key Features |
| MonsterInsights | $99-$399/year | Detailed website statistics, user behavior analysis, goal tracking, eCommerce tracking, forms tracking, custom dimensions |
| Analytify | $39-$199/year | Detailed website statistics, user behavior analysis, goal tracking, real-time tracking |
| ExactMetrics | $99-$399/year | Detailed website statistics, user behavior analysis, goal tracking, custom reports, page-level analytics |
| Google Analytics Dashboard for WP | Free | Basic website statistics, user behavior analysis, goal tracking |
| WP Statistics | Free | Basic website statistics, user behavior analysis, goal tracking |
In addition to the comparison chart, it is important to analyze the features of each plugin to determine which one is the best fit for your website. Consider factors such as ease of use, customization options, and the specific features that you need for your website.
How to install Google Analytics on WordPress
Here are two methods to install Google Analytics on your WordPress website:
Google Tag Manager
Google Tag Manager is a free tool that makes adding Google Analytics tracking code to your website easy. Simply create a Google Tag Manager account, create a new container, and add the Google Analytics tracking code to your website through Google Tag Manager.
Manually adding the tracking code
Another option is to manually add the Google Analytics tracking code to your website. To do this, log in to your Google Analytics account, create a new property for your website, and copy the tracking code. Then, add the tracking code to your WordPress website by pasting it into the header.php file in your theme.
Conclusion
Using a Google Analytics plugin for your WordPress website is a great way to access detailed website statistics, track user behavior, and make data-driven decisions to improve your website. Consider the benefits of using a plugin, compare the top-rated plugins, and use one of the methods outlined in this post to install Google Analytics on your website. By doing so, you’ll be well on your way to improving your website’s performance and achieving your business goals.
