Product descriptions are one of the most critical elements of your eCommerce website. Effective product descriptions can boost your sales, while poor descriptions can lead to cart abandonment. In this guide, we’ll cover the top dos and don’ts of writing eCommerce product descriptions on WordPress websites.
The Importance of Product Descriptions in WordPress eCommerce
Product descriptions serve as the virtual salesperson for your products. They convey essential information to customers, such as the product’s features, benefits, and usage instructions. Without effective product descriptions, customers may not understand the value of your products, leading to a lack of interest and lower sales.
Dos for Writing Effective Product Descriptions
- Understand Your Target Audience: To create an effective product description, you must understand your target audience. Research your customers’ needs, preferences, and pain points to craft descriptions that resonate with them.
- Use Clear and Concise Language: Keep your product descriptions short, simple, and easy to understand. Use bullet points to break up long blocks of text and highlight key features.
- Highlight the Benefits: Focus on the benefits of your product rather than just its features. Explain how your product solves a problem or improves the customer’s life.
- Use High-Quality Images: Use high-quality product images to showcase your product from different angles and highlight its key features.
- Optimize for SEO: Use relevant keywords in your product descriptions to improve your website’s visibility in search engines.
Don’ts for Writing Product Descriptions
- Use Jargon or Technical Terms: Avoid using technical terms or industry jargon that may confuse customers.
- Overstate Your Product’s Capabilities: Be honest and accurate when describing your product’s features and benefits. Don’t exaggerate or make unrealistic claims.
- Use Generic or Cliched Phrases: Avoid using generic phrases like “high-quality” or “best value.” Instead, use specific language to highlight your product’s unique features and benefits.
- Focus Solely on the Price: Don’t make the price the focal point of your product description.
Best Practices for Writing eCommerce Product Descriptions in WordPress
- Write Unique Descriptions: Avoid using the same product description as your competitors or product manufacturers. Create unique product descriptions that highlight your product’s unique features and benefits.
- Use Storytelling Techniques: Use storytelling techniques to engage your customers and make your product descriptions more compelling. Explain how your product can solve a customer’s problem or improve their life.
- Format Your Descriptions for Readability: Use short paragraphs, bullet points, and headings to make your product descriptions more scannable and easier to read.
- Test Your Descriptions: Continuously test and improve your product descriptions to optimize their effectiveness. A/B test different descriptions to see which ones result in higher conversions.
- Get Feedback: Get feedback from your customers on your product descriptions. Use this feedback to improve your descriptions and better understand your customers’ needs and preferences.
Conclusion
Effective product descriptions can make a significant difference in your eCommerce sales. By following the dos and don’ts outlined in this guide and implementing best practices for writing eCommerce product descriptions on WordPress websites, you can create compelling product descriptions that sell. Continuously test and improve your descriptions to optimize their effectiveness and improve the customer’s buying experience. Remember, your product descriptions are an essential part of your virtual sales team, so invest time and effort into creating effective descriptions that resonate with your customers.
